A straight comparison of the three services worth your time. Each one handles data broker opt-outs differently. Here's what matters.
BEST FOR: INVESTIGATORS WHO WANT THE MOST THOROUGH, HANDS-OFF REMOVAL
DeleteMe has been in this business longer than most. They manually remove your information from over 750 data broker sites — not just automated opt-out requests, but actual human-verified removal. You get a detailed PDF report showing every site they checked and what they found. Then they rescan every quarter, because data brokers routinely re-list your information after removal. If you're serious about keeping your information off these sites long-term, the quarterly rescan cadence is what separates DeleteMe from cheaper services that do a one-time sweep and call it done.
BEST FOR: COST-CONSCIOUS INVESTIGATORS WHO WANT SOLID ONGOING COVERAGE
Incogni is from Surfshark, the VPN company. They've built a solid automated system that sends removal requests to 180+ data brokers and keeps re-sending them as needed. The automation means the price is significantly lower than DeleteMe — and for most people, the 180-broker coverage handles the sites most likely to have your information. The dashboard shows you real-time progress on which brokers have been contacted and which have complied. Not as comprehensive as DeleteMe's 750+ sites, but covers the high-traffic brokers that matter most.
BEST FOR: INVESTIGATORS WHO WANT VISIBILITY INTO EXACTLY WHAT'S OUT THERE
Optery does something the others don't: they show you actual screenshots of your data broker profiles before and after removal. So you can see precisely what information was listed, not just get a report that says "removed." They also have a free tier that runs an initial scan, so you can see your exposure level before committing to a paid plan. Coverage scales with the plan tier — the basic plan covers around 100 brokers, the higher tiers go up to 200+. Good option if you want to start with visibility and then decide how much coverage you need.
Most investigators go with DeleteMe for the thoroughness. If budget is tight, Incogni covers the major sites for less. Start with Optery's free scan if you want to see your exposure first.